Available in Dubai, UAE.

Top performing marketing professional with award winning excellence and experience in product, retail marketing communication and product launches .

Core Competencies:

Ø  Creative marketing strategy implementation in multi channels .

Ø  New product launches and implementation of OPSI management.

Ø  Implementation of promotional plans, POP creation & identifying trade channels for increased visibility and profitability.

Kantar TNS                                                                                                                                                                         Dubai, UAE

Market Researcher (March 2018 –February 2020)

Manage market research projects for IT/Telecom, Healthcare, United Nations & Consumer Electronics sector
Organize & Conduct researches such as Ad & Concept evaluation, B2B interviews, mystery shopping.
Client/End user management – includes agreeing on deliverables, project execution, research findings.
Liase with internal cross functional teams to maintain the agreed service levels for projects.
Interpreting market research data into simplified consumer insights leading to profitable action plan.
Panasonic Marketing Middle East                                                                                                                                Dubai, UAE

Senior Assistant Product Manager  (October 2008 –December 2017)

Manage key product launches, retail sales expansion, development of Sales Talk Manual.
Enhance product & brand awareness by organizing Retail buyer’s meetings, media interviews, radio promotions.
Recognized by management for opening new channels (traditional channels)- Sharaf DG ,Plug-Ins, Geant and E-commerce sites like Souq.com, Danube Direct, Yalla.com(E-commerce of AXIOM).
Recognized by management for developing and implementing promotional plans like VALENTINE promotion, CARRY HOME promotions, BUNDLE promotions, Know Your Product (KYP) seminars across retail channels to expand sales and market share of AV category.
Highlighting products in business exhibitions like Panasonic Conference, GITEX & regional product launches.
Coordinate with factories to define product portfolio in line with market needs and regional strategy.
Monitor each distributors OPSI (Order Purchase Sales Inventory) progress in UAE, KSA, Kuwait, Qatar, Oman and maintain consistent level of communication to generate revenues.
Active member of global team responsible for “Train the Trainer”– focus on coaching sales leaders on key account management, sales behaviour, AV product trainings.
Coordination with Panasonic HO (in Osaka) in terms of market trends, competition mapping, consumer buying trends for enhanced business focus .
Achievements:

Recognized by Panasonic management for contribution to key product launches & retail sales expansion by conducting Retail Buyers meetings, developing sales talk manual, POP production across Middle east and media interviews on Mass media radio channel (Dubai Eye 103.8 FM) in UAE
Management recognition for implementing market budget allocation application PAS – key elements of promotional expense, sales forecast, ROI to streamline marketing budget allocation category and country wise as per $25M BP.
 

LG Electronics Gulf                                                                                                                                                           Dubai, UAE

Assistant Product Manager (Mobile Phones) (April 2007 – September 2008)

Manage Product lifecycle & Price positioning across Axiom Outlets in UAE.
Conduct periodic training for retail staff to ensure update of product knowledge
Launch instore campaigns for star models in Axiom stores.
Managing PSI reports for all accessories orders for all partners in GCC countries.
Coordinating with LG HQ to finalize product road maps, marketing activities and feedback on new product launches.
Plug Ins (Al Futtaim Company)                                                                                                                                    Dubai, UAE

Store Supervisor (April 2004 – March 2007)

Collaborate with Product Managers to recommend ideal product mix in the store
Supervise the implementation of retail, promotional plans at the shop floor level, leading the team to merchandise the store in the most creative manner.
Interact with buyers to maintain optimum level of stock and involve in the buying process.
Focus on developing close relationship with customers and business suppliers
Implement the promotional activities of all brands at the store level to drive in the footfall.
Pixel Digital Systems  (Distributor of Gestetner  in UAE)                                                                                        Dubai, UAE

Business Consultant (April 2001– March 2004)

·         Involved in application of marketing, training and decision-making on the job for the projects, research work and presentation

Implementation of training courses for new recruits- speeding profitability.
Identifying prospective strategic Intents/ dealers for digital products and Card Scan, Bio Metric Mouse (Siemens), Mobile Scanners
Finalize dealers, operationalize trade agreements and train their manpower to achieve business objectives
Focus on increasing brand image & brand activities by promotional activities in exhibitions and events such as GITEX, DSF
GESTETNER (RICOH Company)                                                                                                                                                India

Assistant Manager (July 1999 –March 2001)

Training Customer Care Executives in aspect of Scheduling timely delivery, customer relationship management and quality time management
Organize Road shows that involved promotions for the event, printing of invitees, pamphlets, and newspaper inserts, demonstration of machines
EDUCATIONAL QUALIFICATIONS & PROFESSIONAL MEMBERSHIPS

·         Master’s in Business Administration – Northern Institute for Integrated Learning in Management, New Delhi

Specialization – Sales & Marketing.

·         B.A (English Hons) From Delhi University-1997

·         Professional Training Course in Social Media & Digital Marketing – Middlesex University, Dubai – April 2017

Member of UAE-German Council for Industry and Commerce
Member of Italian Business Council
Member of Canadian Business Council