NARESH KUMAR DEVRA

Mobile No: +971 56 909 7955

Email: nareshdevra@yahoo.com

Linkedin: https://cutt.ly/mv4oAP2

CAREER OBJECTIVE
Aspiring to be a leader in a growing organization and contribute towards building strong and performing teams that ensure sustenance in delivery and successes of the organization.

AREA OF EXPERTISE
Business Development                       Team Management                Key Accounts Management

Sales Management                             Analytical Skills                       Private Label Development

Target Oriented                                  Product Management            Sales & Product Training

Strategic Planning                               Client Relationship                  Strong Communication Skills

Microsoft Tools                                   Presentation Skills                  Visual Merchandising

Ability to Adapt                                   Creative & Innovative             Motivated Growth Mindset

Good Active Listening                         Problem Solving                      Effective Time Management

CAREER PROFILE
·      Over 17 years of experience working in Computer Hardware and Consumer Electronics.

·      6 years of experience managing Key Retail Accounts.

·      2 years of experience sourcing and developing Private Label brand.

·      11 years of experience in Computer Hardware and Software sales.

·      Organized, diligent with strong analytical, decision making, exceptional communication, time management and teamwork skills.

PROFESSIONAL EXPERIENCE
Key Account Manager                                                                                   May 2016 – Mar 2020
Shift Electronics, Dubai
One of the fastest growing distribution companies with a focus on consumer electronics. With over 80 qualified professionals, focused on pure value-added distribution.

Job Responsibilities:

·      Managed the sales of over 45 active brands with Key Retailers while using the allocated & dedicated display area with the retailers.

·      Achieved monthly sellout of AED 600K to 700K while maintaining the sellout ratio of 30% to 40% monthly.

·      Analyzing brand wise sales pattern for past months and suggesting the fast & bestselling products to maximize sales.

·      Identifying the possibilities to increase the range of products with additional items.

·      Preparing monthly offers and promotions (including clearance sales) to increase revenue.

·      Attending meetings with existing and new customers to generate sales.

·      Maintaining and expanding relationships with existing clients. (including Retailers, Export and Corporate clients)

·      Visited stores daily to meet store team for their valuable feedback, Market Study, Merchandising and to support our promoters against the challenges faced.

·      Managed a team of 12 promoters and achieved the sales targets.

·      Arranging for the demo units to be installed at stores for customers to have touch and feel experience of our products.

·      Key Retail Accounts managed: Jumbo Electronics, E-Max Electronics, E-City Electronics, Axiom Telecom and Grand Stores.

Product Manager                                                                                           Mar 2014 – Apr 2016
Digital Sterling Electronics, Dubai

Digital Sterling established in 2010, is an authorized distributor of Tamron DSLR camera lenses and VIBGYOR (Private Label for unique range of mobile accessories). Main business activity is to supply products to major power retailers like Jacky’s, Jumbo, Plug-ins, Sharaf DG, E- Max, Lulu, E-City and Independent Retailers across UAE.

Job Responsibilities:

·      Successfully listed products with major retailers in UAE (Carrefour, Sharaf DG, Plug-ins, Jumbo, Jacky’s, E-Max, E-City, HyperPanda, Safeer, Geant and Lulu)

·      Meeting the buyers regularly for New Listings, Store / Events (GITEX, DSF etc.) Promotions and Timely Replenishment.

·      Achieved monthly sales target of AED 300K to 500K with the increasing sellout ratio from 15% to 40%.

·      Recruited, trained, and managed a team of 16 Promoters and 2 Channel Sales Executive.

·      Making daily visits to the stores / outlets for regular store feedbacks, visual merchandising, competition brand study and to understand the problems / challenges faced by the team.

·      Conducting monthly one-to-one team meetings to review and coach the sales team towards their performance and targets.

·      Attending Trade Fairs in Hong Kong for Sourcing Latest and Innovative products from manufacturer’s based in China, Hong Kong, and Taiwan.

·      Visited factories in Mainland China for Quality Control and to Inspect ready cargo.

·      Preparing the cost and selling prices for the sales team after studying the competitors.

·      Preparing monthly sales and profit reports to submit before the management and the vendor (Tamron)

·      Conducting marketing activities with Professional Photographers to promote the Tamron Lenses.

Sales Manager                                                                                                Nov 2011 – Feb 2014
Ashley LLC, Dubai

Ashley L.L.C, Dubai based consumer hardware distribution company founded in 1998, is a rapidly growing provider of computer hardware & software products and its growth in terms of regional presence and distributors’ portfolio is fast and impressive.

Job Responsibilities:

·      Managed daily sales through Independent Retail Channel, Export & Corporate clients and

e-Commerce platforms (Souq, Wysada, Tejuri, Al Shop etc.)

·      Visited dealers from dealers from Dubai and Abu Dhabi to offer products and promotions.

·      Responsible for managing the sales operations of products under brands like Belkin, Logitech, Creative, Netgear, PowerTraveller, Archos and Bitdefender.

·      Outsourced products from various categories to generate additional revenue at major online platforms.

·      Key role played in Pricing, Market Analysis, and feed back to Management on positioning the Brand, Channel distribution and New Product launch in the market.

·      Keeping track of available and incoming products of different brands under company’s distribution to update clients for pre-bookings.

·      Providing products information and training to the sales team at customer’s location.

Trinity Group of Companies, Dubai
Trinity Group based out of Taiwan, is a major importer & exporter of computer peripherals and accessories, authorized distributor for Lian-Li, Thermaltake and Fujitech (Private Label brand), and renowned dealer of branded Laptops, Desktops and Networking Products.

Sales Manager                                    Blue Sky Computer Co.                                   Mar 2008 – Aug 2011
Product Manager                               WiFi Electronix                                                Jan 2007 – Feb 2008
Sales Manager                                    WiFi Electronix                                                Jan 2005 – Dec 2006
Sales Executive                                   Far East International                                      Sep 2002 – Dec 2004
Achievements:

·      Successfully managed to setup 3 independent retails stores with fully trained team.

·      Over-Achieved monthly and yearly targets with the team and resources available.

·      Recruited staff (47 Head Count) at multiple positions as required by each department.

·      Actively managed the purchase and logistics through multiple storage facilities.

·      Prepared and managed an effective PSI (purchase/sale/inventory) tracker for forecasts and to monitor timely sellout showing the performance of each brand at SKU level.

Job Responsibilities:

·      Looked after the daily sales operations from the designated stores.

·      Planned and activated promotions for increase of sales.

·      Specialized in selling assembled desktops for Gamers and Graphics Designers as well customized servers per the client’s requirement.

·      Conducted timely sales and products training activities for in-stores sales team as well as for the dealers.

·      Sourcing latest and innovative products to launch it with our brand name Fujitech.

·      Understanding market needs and products in demand to increase our company’s regular sales.

·      Reaching monthly targets by frequent selling through our sales team.

·      Setting new targets for sales team to increase productivity and achieve them.

QUALIFICATION & CERTIFICATION:
Bachelor of Arts (Pursuing)                                         IGNOU, India                                       2021 – 2024

Diploma in Software Engineering                               Aptech, India                                       1998 – 2000

High School (Arts)                                                       CBSE, India                                          1996 – 1997

PERSONNEL INFORMATION:
Visa Status:                  Visit Visa

Driving License:           UAE License valid till 2024.

Date of Birth:              30th November 1978

Notice Period:             Immediately Available.

References:                 Available upon request.