Mohamad Sidani
Address: Beirut, Lebanon
• Email: sidani.m.o@gmail.com
• Mobile: +961 3 861491
• LinkedIn: https://lb.linkedin.com/in/sidanim • Skype ID: mohd.sidani
PROFILE
Experienced Product Manager with solid insights in Sales & Marketing. A team player with a proven ability in Business Planning and Strategy Implementation. Recognized as a Result-driven individual due to a rigorous Commitment to achieving targets and overall business objectives. Attributed with Vision and Proactive Behavior towards accomplishment of goals. Seeking a challenging opportunity to achieve growth with an industry leader in FMCG or Consumer Electronics.
AREAS OF EXPERTISE
• Inventory Management
• Key Account Management
• Team Management
• ATL/BTL Activities
• Financial Performance Evaluation
• Business Planning
• New Initiative/Product Introduction
• Cost Control/Budgeting
• Market Development/Expansion
• Market Research/Analysis
• Trade Marketing
• Strategy Planning
PROFESSIONAL EXPERIENCE
Senior Product Manager, SEALCO (Official Distributor of LG LEVANT), Lebanon, Apr. 2017 – Oct. 2018
• Developed yearly purchase and sales strategies for Home Appliances, Home Electronics and Residential AC BUs
• Monitored each business unit’s P&L and evaluated financial performance
• Effectively exercised corrective actions such as cost renegotiation and offer redefinition to maintain margins
• Defined pricing strategies for new and existing line-ups, meeting revenues and profitability goals
• Negotiated product costs which in turn positively impacted P&L bottom line by 1% • Executed a week of sales (WOS) operation leading to a reduction of overall aging inventory by 15% • Raised LG premium line-up market share by 5% by developing a unique brand position and targeting niche audiences
• Collaborated with cross-functional teams to develop and execute “Go to Market” strategies
Product Manager, SEALCO (Official Distributor of LG LEVANT), Lebanon, Jan. 2015 – Mar. 2017
• Managed Home Appliances business unit and surpassed target gross margin by 3%
• Developed business plans drafts, providing top management with a vision of the year’s P&L
• Restructured showroom incentive scheme resulting in a 16% sales growth
• Populated the product roadmap by ensuring new and innovative ideas are consistently introduced to the market
• Trained interns on implementation of the marketing mix
Assistant Product Manager, SEALCO (Official Distributor of LG LEVANT), Lebanon, Apr. 2012 – Dec. 2014
• Owned particular product line-ups and developed action plans to rectify any gaps in their overall performance
• Controlled dealer price discounts ensuring margin targets were met
• Reported competitor pricing, marketing activities, Above-the-Line and Below-the-Line promotions
• Proposed innovative content relevant to market trends and consumer behaviors to boost the WOM impact
• Conducted monthly on-site product trainings for floor salesmen, merchandisers, and promoters
Sales & Marketing Assistant, LG Electronics Inc., Lebanon, Apr. 2011 – Apr. 2012
• Developed an assortment of marketing tools including POSM, leaflets and brochures
• Executed re-branding for two major retailers to enhance brand image
• Defined market demand through survey tools to support accurate bottom-up forecast
• Collaborated with the Brand Marketing team to introduce the new Cinema 3D line-up – New Product Introduction
KEY SKILLS AND COMPETENCIES
• Excellent Proficiency in both spoken and written English and Arabic languages
• Proficient user of MS Office applications: Word, PowerPoint, Excel, Outlook
EDUCATION
Bachelor of Business Administration (Marketing), Hariri Canadian University, Lebanon – Jul. 2010
CERTIFICATIONS
PCM (Professional Certified Marketer), American Marketing Association – May. 2015
TRAININGS
• Train The Trainer, LG Electronics MEA, May. 2014
PERSONAL INFORMATION
• Marital Status: Single
• Date of Birth: 30 January 1989
• Nationality: Lebanese
References Available Upon Request