DINESH MITHRANI SR. MANAGER – SALES & BUSINESS DEVELOPMENT (DISTRIBUTION & EXPORTS) Contact: 00971-50-5685287 E-Mail: smdinesh31@gmail.com

JOB OBJECTIVE
Seeking senior level assignments in Business Development, Product Sales and Distribution within a leading multinational multi-cultural organization of repute
PROFILE SUMMARY • A seasoned professional with nearly 15 years of experience in Business Development, Channel Management and New-Setup Establishment. • Successful track record of managing sales thru Modern Trade Retail & Dealers in UAE. • Experience in handling International Trade, Exports & Re-exports in Middle East & Africa. • Achieve large size value and volume targets. • Key Accounts Management of Large format stores, Power Retailers, Hypermarkets, Dealers and Export markets. • Proven history in developing and managing a top performing sales team across allotted territories. • Perform Forecasting, Sales Planning, PSI Planning, Team building and Key Accounts Management. • Negotiating Annual Targets & Annual Rebates with key clients & markets. • Sourcing & Procurement from international vendors. SKILLS & EXPERTISE • Budget & Forecasting. • Business Development. • Sales Management. • Modern Trade Distribution. • New Market Development. • Business to Business (B2B). • Territory Coverage. • Target Planning. • Team Management. • Competitor Mapping. • Product & Purchase Planning. • Sourcing & Procurement. • Vendor Management. • Trade Fair & Exhibition. • MS office Word/Excel, Ppt. ORGANISATIONAL EXPERIENCE

Dawam General Trading LLC – Dubai – UAE Sales Manager (Consumer Durables & Household) Aug’16 till Oct’19 • Drive sales, distribution & merchandising of Consumer Goods, recommend strategic plans and reviews; prepare & implement action plans and resolve internal & external issues pertaining to S&OP. • Identify market needs, trends, demand & supply patterns, track competition and recommend extensions in product lines, new product categories, packaging designs and service enhancement exercise. • Maintain and expands customer base by counseling front line sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities. • Meet sales financial objectives by forecasting requirements; preparing an annual sales budget; scheduling expenditures; analyzing variances; initiating corrective actions. • Nurture commercially productive business relations with traditional and non-traditional distribution partners and retailers across UAE. Highlights: • Added 12 new high contributing sales accounts bringing in 30% increase in the overall sales • Improved sell out rate thru retail distribution partners reducing sales return rates by 40%
Fathima Group of Companies L.L.C. (Dubai-UAE) Business Head – (FELTRON – Electronics and Home Appliances) – 2014 – 2016 • Manage business operations such as sales, product management, sourcing, profitability and business planning towards revenue growth of ‘Feltron’ consumer goods and Household • Responsible for annual business plan, Sales and Marketing budget with gross profitability factor, goal setting and directing day-to-day operations to achieve objectives. • Negotiated Distribution agreements covering yearly sales targets, rebates, stock rotation and payment structures with partners in traditional and modern channels. • Ensured optimum brand/product visibility in the leading outlets thru planogram check, dedicated self-space, instore branding and implementation of self-talkers. • Constantly monitor and evaluate the Potential / Performance of Distributors /channel partners and tune them to produce better results and effective ROI
• Mentor a #42 member multi-tasking team of frontline sales, logistics and back office Staff. • Plan and design channel and account wise marketing activity calendar covering major National / Seasonal and Retailer events. • Conceptualize media campaigns. Online presence, Roadshows, TV & Radio Spots. • Worked closely with team members in devising liquidation of ageing stocks. • Prepare periodic purchase plan and approve order placement against material required. • Travel frequently to trade exhibitions and factories in far-east mainly Hong Kong and China. Highlights: • Raised annual sales volume within two years, growing from Aed 28 million to Aed: 40 million. • Introduced a new range of Personal Grooming products contributing 10% to top-line. • Inducted market savvy models in Appliances improving category revenue by 30% and GP margins by 5%. • Opened new export markets of Oman, Qatar, Sri Lanka and Tanzania generating combined yearly revenue of Aed 4.5 million.
ITL Cosmos Group. (Dubai- UAE) Sales Manager – (SHARP – Consumer Electronics and Home Appliances) – 2011 – 2014 • Oversee sales of SHARP Electronics & Appliances in modern retail & dealers channel across UAE. • Sales forecasting, formulation and implementation of sales plan and achieving the sales targets for the team. • Managed relationship with large format stores like Sharaf DG, Emax, Plug-Ins, Jacky’s, E-city, Jumbo, Lulu, Carrefour, Geant and Hyper-Panda. • Led a team of #80 (Area managers, KAM and Merchandisers) to achieve mutual business objectives. • Articulated go-to-market (GTM) strategy to maximize distribution coverage and Sell-In/Sell-Out activity. • Sales forecasting, formulation and implementation of sales plan and achieving the sales targets for the team. • Negotiate Annual Trade agreements covering Rebate structures, product / SKU listing, promotions, display matrix, booklet feature, promoter placement and event participations with the category managers. • Devise aggressive price, discounts, bundle offers and catalogue inserts during DSF, DSS, Gitex Shoppers, Back-toSchool and Seasonal Retailer events. • Assisted sales team to achieve sell-in/ sell-out, clear operational issues regarding sales, service and supply chain. • Worked along with marketing dept. during marketing campaigns, product launches and market activities. • Interacted with Sharp Middle East FZE (SMEF) on product forecast, selection, new product launch, stock ordering, pricing, promotion/event support, ATL & BTL programs and product training for sales. • Prepared presentations; provide reports to senior management with up-to-date feedback on customer, consumer, competition, market, product, pricing and sales volumes. Highlights: • Topped an annual target of Aed: 96mln in 2014 from Aed 66mln in 2012 • Reinstalled LED panels business into Carrefour with an annual target of Aed12mln in 2013 • Successfully negotiated & implemented ‘Large Screen Wall’ concept with Carrefour (MoE, Deira & Mirdiff city centre) for display of SHARP 60”/70” & 80” LED panels improving units sales by 40% • Opened up displays for SHARP Air purifiers in key outlets of SDG, Emax & Plug-Ins garnering an average monthly sale of 450unit. • List SHARP in E-City in 2014 with an annual turnover target of Aed 3.6mln.
Star-Gallery General Trdg LLC – (Dubai – UAE) Business Manager – (Polaris – Electronics & Kitchen Appliances) – 2010 – 2011 • Lead Imports, Re-exports & Distribution of products in Electronics, Personal care and Home Appliances. • Manage product, procurement, distribution & team performance. • Cater to a client base in UAE & Export markets. • Maintain vendor relationship and procure material directly from manufacturers.
V.V & Sons L.L.C. (Bhatia Brothers) – (Dubai-UAE) Exports, Sourcing & Procurements – (SANSUI – Consumer Electronics & Home Appliances) – 2006 – 2010
Joined as Assistant Manager – Exports to develop sales footprints into untapped International markets, appointing distributors and moving bulk containerized cargos. • Assistant Manager – Exports: • Peak an individual sales target of Aed18mln/p.a. • Analyse market dynamics per country, product to formulate local sales strategies and business plans to enhance / support the development of business in the regions • Developed new distributor partner /new channel and retain relationship. • Liaison closely with internal depts to ensure client queries, orders, shipments, documentation, product
certifications, payments and service issues are dealt appropriately. • Visit markets to identify added business potential & relevant information. • Worked with supply chain dept. on closing bulk deals and FCL cargos on direct shipment basis terms. • Conduct market visits to understand trends, distributor’s business model and competitor activities. Highlights: • Appointed distributors in Mauritius, Madagascar, Oman, Qatar, Tanzania, Kenya, Uganda, Cameroon& Gambia. • Motivated partners towards direct shipment for bulk & FCL cargoes contributing to 30% growth in sales. • Supported Distributors with customized product offering as per market needs to achieve & maintain optimum performance of products
Promoted as Sourcing & Procurement Head to work closely with domestic & export teams in optimizing product offers, strategic sourcing, tactical supplier management & procurement directly impacting the brand/division’s P&L
Sourcing & Procurement: • Sourcing & Procurement: Headed procurement of 250 SKUs including TVs, Home Appliances (Aircons, Refs, Washing Machines, Gas Cookers, and Microwaves), Personal Grooming, Consumer Goods and Accessories. • Vendor Selection: Collaborated with vendors based on KPIs – Quality, Lead Times, MOQs, Price, After-sales support Warranties, Manufacturing capability, RD strength, Certifications and Industry Goodwill. • Purchase Planning: Incorporated inputs from sales & marketing team, devise a purchase plan, procuring market compatible models latest in terms of technology, quality, design, price, quantity and availability. • SKU Monitoring: Streamlined major product line-up, replaced slow moving, low yielding, technologically outdated SKUs with competitive trendy models positively impacting top line and bottom-lines by +10%. • Brand Licensing: Jointly negotiated brand licensing with principals for Major & Small Domestic Appliances. • Forecasting: Provided vital inputs in Sales/Purchase forecasting, budgeting and planning process. • Pricing& Bench-marking: Performed costing and price mapping as per market dynamics • Bulk Buying: Negotiated and secured profitable deals through bulk purchases and deferred shipments. • Order & Re-order: Reviewed inventories, identify re-order points and release LPOs as required. • Shipment Tracking: Ensured goods are shipped out from factories and received as planned. • Spare Parts: Secured adequate supply of spare parts and negotiated closure of compensations if any. • Market Mapping: Conducted market visits to map competition and current trends in the region. • Trade Fairs and Exhibitions: Frequently travel to Hong Kong and China to explore sourcing opportunities. Highlights: • Developed partnerships with premium manufacturers like Hisense, Midea, TCL, Konka, Chanhong, Galanz, Simfer (Turkey) into company’s vendor list. • Negotiated, sourced & supervised pricing for 250 items with an annual purchased value of US$8 million • Introduced market savvy range of Televisions, Portable DVD players, H/Theatres, Micro-Systems, W/Machines, Refs, Microwave Ovens, Water Dispensers, Vacuum Cleaners. • Encouraged & initiated the concept of catering to large volume export orders with cross trade shipments lowering the handling cost per transaction, improving the topline by 25% and bottom-line by 4%.
Rnick International Trading L.L.C. – (Dubai-UAE) Sales & Business Development Manager – (Wholesale, Exports & Re-export) – 1997 – 2005 • Import & Re-Export of Consumer Goods, Electronics and SDA under the brand name ‘Germann’ • Drive bulk sales to direct clients based in CIS, Africa, GCC and Middle-East. • Garnered trading transactions from re-exporters based in Dubai and Jebel Ali. • Managed daily duties like Sales, PSI, deliveries, and inbound and outbound shipments. • Procured product range across the various product categories. • Negotiated purchases from factories, HK exporters and local indenters. • Regularly visited Trade exhibitions in Hong-Kong and China. • Negotiated the best possible prices to improve bottom lines.
EDUCATION  B.COM (Second Year) – Vivekananda Education Society – Mumbai – India. PERSONAL DETAILS

 Marital Status: Married.  Nationality: Indian.
 Gender: Male.  Address: Bur Dubai.
 Visa status: Valid (Dubai).  D/License: Valid (UAE)