KEY COMPETENCIES
 Sales &Product Training  Distributor Management  Direct marketing Campaigns  Product Management  Competitive analysis
 Market Trend Analysis  Sales Promotion Planning  Channel Sales Management  Brand Marketing  Product Presentation & launch  Pricing & Budgeting

ACCOMPLISHMENTS
 Global Sales Trainer for LG Electronics – One among 6 trainers globally.  Exclusive Presenter for LG TV and AV product launch in the Middle East & Caucasus region.  Streamlined training activities to retain #1 sales position for LG in Middle East markets.  Master Trainer for ‘Train the Trainer’ program conducted in LG global subsidiaries.  Profitably Managed World Class Brands / Suppliers / Products of the Gaming Industry.  Developed and executed compelling and successful campaigns which acquired new customers and cross-promoted products  Successfully Marketed &Launched Android based tablets and Smart phones for Intex.  Performed competitive analysis to make recommendations for future company growth.  Designed and Introduced Online Training modules.  Represented Intex for Distree 2013 and presented for 60 Secs to fame.

WORK EXPERIENCE 1/2017 to Present Regional Product Sales Manager (Middle East & Asia) LG Electronics Gulf – Dubai  Developing marketing plans, budget forecasting for sales plans, team target setting, performance reviewing & key account management.  Business planning, related functions like developing existing markets, analyzing & using market intelligence for driving business expansion strategies, developing products, product pricing strategies, and managing overall product cycle  PRM, established market based line charts for LG appliance categories, identified gaps in the product range & provided inputs to product council for bridging the same, implemented product launch process in Gulf ,CIS and Asian Markets  Applied bottom up approach at dealer level in key markets to penetrate growth controlled retail pricing & margins at dealer outlet levels, improved brand visibility & distribution.  Maintain accurate, up-dated data, budgets, PSI Reports to measure performance in key areas and be able to use this to analyze business and develop rolling sales plans, Shipments/Logistics forecast  Marketing plan formulation & implementation at dealer level, enhancing display’s and SKU share, evolving innovative schemes for improving sales volumes & revenues, retail sales & related marketing campaigns. Ensure maintaining brand visibility and SKU share at store level  Identifying, selecting & setting up dealer network in key markets, building strategic alliances with channel partners, broad-basing client base through effective networking & after sales support structures, stock management, and dealer management for reviewing, fine-tuning & building up dealer services.

WORK EXPERIENCE 11/2014 to 12/2016 Training Manager (Global Sales Trainer) LG Electronics Gulf – Dubai  Managed Training Teams across the Middle East & Caucasus region  Organize & manage product training to LG channel partners, distributors, retailers & visual merchandisers for indoor, outdoor, road shows, in-store and exhibitions.  Develop study materials, competition analysis, presentations, sales talk, product scripts, pricing & training modules for complete product line up.  Plan the Training Calendar for all countries, ensuring the team delivers top quality training.  Research, develop and update training materials.  Learning & Development performance Analysis  Develop & manage branding, product positioning, message guidelines & USPs for all market channels.  Generate weekly & monthly report with detailed market intelligence data. Sell out data (distributors & retailers), competition, product displays, experience zones, cut outs, banners, windows islands for marketing leads and to identify new business opportunities.  Work as a product expert in exhibitions & retail market to address end user requirements, issues & provide end to end solution to ensure customer satisfaction & brand reputation.  Obtain market feedback and suggest appropriate product & marketing revisions.  All product launch and press release activities.  Coordinate with engineering and manufacturing teams in product development activities.  Stay up-to-date with product knowledge, business flow, sales process and market dynamics.  Maintain complete documentations for all product related activities.

12/2013 to 10/2014 Associate Product Manager Geekay Distribution – Dubai  Drive business plan for the leading brands of the world’s best Licensed Gaming Accessories  Manage multiple Brands and Suppliers and build the brand image in GCC.  Set Product Pricings and Margin Structures for different product categories across GCC.  Responsible for Ordering, Forecasting, Launch activities, Reporting to the vendors and Cocoordinating with the Sales team (spread across GCC).  Setup strategies on Wholesale and Retail product Distribution.  Maintain Inventory levels, scheme Liquidation process, implement Sales plan / Offers.  Project management of all product integration/launches throughout implementation.  Lead the development, approval, training, and communication of new products/product changes and their associated customer, operational, system, & process impacts.  Active Co-ordination with Forwarders and Suppliers for smooth running of Logistics & Supply chain  Develop & conduct specialized training on new products launched and raise awareness & application of relevant subject matter

11/2010 to 11/2013 Associate Manager-Product Management and Marketing INTEX Technologies FZCO – Dubai  Manage the product line of more than 150 products from IT accessories, Tablets and Smart Phones manufactured under the brand name Intex.  Implement marketing strategies for product placement and sales in retail & export.  Briefing and training sales team on product USP to ensure competitive advantage in the market.  Managed pricing with respect to competition and offer bundles to keep up profitability.  Stock planning, sales forecasting and managing the aging inventory.  Development of Training Materials/Feedback forms/Training Effectiveness.  USP’s, Website Updates, Contents for Marketing Communication and News letter preparation.  Launched 40+ new products in a span of 1year, after careful market analysis, product planning and attributes designing.  Continuously researched technical and commercial journals and magazines to bring in new products in various categories.  Managed Intex’s participation for Gitex Trade and other trade shows and events.

07/2009 to 10/2010 Retail Sales & Support Packard Bell – Dubai  Ensure product on-shelf visibility through various merchandising. Maintain Inventory and optimum stocks for all SKU’s.  Achieve sales targets with each store of several power retailers.  Reporting: Weekly Sale-out reports to Upper Management.  Display and launch new models with sales promotions and marketing activities.  Shared product knowledge with customers while making personal recommendations.  Lead the team at GITEX Shoppers-Airport Expo and successfully completed the given sales targets.

10/2005 to 11/2008 Functional Specialist – Training Symantec – Mumbai/Cochin  First point of contact for both new hire and floor training activities for Symantec EMEA US and UK.  Liaise with team leaders to identify areas sales and technical training for SME’s and TSE’s .  Interact with the operations to understand and plan activities to increase productivity.  Analyze data to create need-based training and identify newer areas of training.  Generate performance reports on the trainees and keeping the operations updated with regards to individual performances.  Regularly developed new and updated existing training modules based on learning and newer management theories.  Worked closely with operation and recruitment team to conduct interviews for prospective TSE’s.  Handle in bound technical queries for the Symantec Products, catering to the US and UK customers.  Was a part of the Backend Team for Advanced Troubleshooting.  Awarded consistency in achieving Customer Satisfaction / Revenue Generation Targets.  Awarded Best Tech for Months of April and August.

ACADEMIC QUALIFICATIONS:

 MBA – Marketing IGNOU – Dubai, UAE  Post Graduate Diploma in Marketing IGNOU – Dubai, UAE  Bachelor of Science in Computer’s Bharathiar University – Coimbatore, India  Diploma in Web and Multimedia Design IMAGE Multimedia – Cochin, India  Certificate in Advanced Character Modeling & Animation IMAGE Multimedia – Cochin, India