Yasser Mohammed Abdel Gawad

Profile Summary
Automotive sales & marketing management professional with more than 23 years of extensive work experience at various managerial levels, exposed to Egyptian and Saudi Arabia automotive markets.

Accustomed to a fast-paced environment where deadlines are a priority and handling multiple jobs simultaneously is required. Constant communication with all levels of management has strengthened my interpersonal skills.

Work  Experience
Sept 2017

till present

 

Regional Head – Sales & Business Development

NISSAN MOTOR CORP. LTD – NISSAN SAUDI ARABIA

Riyadh, Saudi Arabia

Achievements and Responsibilities:

·        Increased overall sales volume, performance growth by 37.7% in FY18.

·        Drive revenue & profit market share for both current dealers in Saudi market.

·        Set milestone, monthly, quarterly KPIs and guidelines for sales force, dealers and ensured proper implementation of these goals.

·        Create the annual dealership sales forecasts by estimating total vehicle sales, gross and operating profits.

·        Successfully launched the first 100% Nissan EV “Leaf” in KSA with establishing, first barter deal with Saudi Government for 240 units.

·        Implement sales strategies to deliver annual volume objective of the region to maximize sales volume & performance as per Nissan STD.

·        Plan Monthly, Quarterly and Yearly objectives for sales channels.

·        Lead Monthly, Quarterly audit assessments on overall dealers operations to ensure compliance with Nissan STD (NSSW, TCS & Guidelines).

·        Review effectiveness & efficiency of retailer management and staff and make necessary recommendation to the subsequent director level.

·        Lead regular review and update of QM & SSI in compliance to Nissan STD.

Apr  2014

June 2017

National Head – Sales

NISSAN & ZNA, AWROSTAMANI Motors Co. – ARABIAN AUTOMOBILES

Joint Venture of AWRostamani Group Co.

Riyadh, Saudi Arabia

Achievements and Responsibilities:

·        Increased sales volume by 55% in 18 months by identifying customers’ needs and understanding budgets and recommending appropriate changes in product lines.

·        Grew National market revenue share by 25% in 6 months.

·        Managed the activities of sales for Retail, Fleet and Dealers.

·        Create and implement strategic business plans to achieve corporate objectives for products and services and monitor its effectiveness and efficiency on a monthly basis.

·        Negotiated and successfully launched several marketing campaigns which contributed to better product image and market penetration.

·        Managed and reviewed operational records including periodical and timely reports on the size of the actual and potential growth of product and market share.

·        Reported to the GM and managing a team of 28 staff including Area Sales, Dealer Sales, Supervisors and others as well. Lead them to achieving monthly sales goals by maintaining CRM projects and follow up on agreed action plans.

·        Prepared periodic sales pipeline reports showing sales volume and potential sales.

·        Led regular reviews and updates of the quality management system and conducts audits and meetings as required.

·        Set and reviewed sales policies and procedures (Pricing and Allowed discount rates).

·        Carefully Identified slow moving models & Create action Strategic plans to improve sales of this models.

Carried out Annual Appraisal of Area Sales Managers according to per their KPI & AOR performance and Achievement.
·        Reviewed and analyzed sales performances against programs, quotes and plans to determine effectiveness.

·        Designed Sales Training Program and rewarding incentives programs and best performance, best sales consultants and best achievement.

·        Directed sales forecasting activities and set performance goals accordingly.

·        Prepared budget and approve budget expenditures.

·        Analyzed and controlled expenditures of division to conform to agreed budgetary requirements.

June 2010

Mar 2014

Renault DND, IIR – Head

RENAULT, GULF ADVANTAGE AUTOMOBILES LLC.

Joint venture of Sohail Bhawna Automotive Group.

Riyadh, Saudi Arabia

Achievements and Responsibilities:

·        Consistently doubled market share for three consecutive years and exceeded revenue expectations by 15% annually through extensive dealers’ network.

·        Improved and increased sales volume and performance for three consecutive years till we became the largest “European Brand” in KSA sales/wise.

·        Established an extensive local network of 12 exclusive and Multi Brand dealer in various Saudi Arabia cities.

·        Set yearly budget for the Retailers Network and ensure compliance and achieving the set sales target.

·        Set action sales plans and follow up effectiveness on agreed action plans to ensure department profitability.

·        Established a set of general and specific procedures for the appointment and/or relocation of Retailers.

·        Set milestones and guidelines for sales force, dealers and ensure follow up the proper implementation of these goals.

·        Established daily, weekly and monthly monitoring reports to ensure compliance with set sales targets. Conducted regular meetings with marketing head, after sales service head and S. Parts head to ensure effective results and smooth business cycle.

·        Carefully appointed distributors, dealers and sub dealers (Retailers) in best geographic locations to ensure product models are available widely where targeted customers are.

·        Developed, Implemented a plan of introduction, orientation and regular follow-up with newly-signed Retailers and sales force staff.

·        Designed programs and standards to enhance the image of the Retailers network.

·        Interviewing potential sales employees and make recommendation of hiring.

·        Established daily, weekly and monthly monitoring reports to ensure compliance with set sales targets & objectives

·        Conduct regular meetings with spare parts and AS-Head to ensure effective results and smooth business cycle.

 

 

 

June 2003

May 2010

Sales Manager (Central Region)

SUZUKI SAUDIA, AHMED M. BAMAROUF AUTOMOTIVE TRADING CO. LTD.

Joint Venture of Bamarouf Group. Riyadh, Saudi Arabia

Achievements and Responsibilities:

·        Actively helped in developing and implementing department sales and marketing strategies and plans, including sales force staffing, sales forecasting, business development, follow up, co-ordinate and execute major sales deals for private and public tenders.

·        Reported to the general manager and managing a team of 18 including sales supervisors, sales consultants, administrators and helpers in main show room and others as well.

·        Accurately studied and carefully identified market and customer segments. · Effectively prepare and recommend marketing plans with demanded product for each segment.

·         Set yearly budget for the central region and ensure compliance and achieving the set sales target.

·        Delivered a stable and healthy working environment for all sales staff. · Established daily, weekly and monthly monitoring reports to ensure compliance with sales targets.

·        Provided management with periodical and timely reports on the size of the actual and potential growth of product and market share.

·        Conduct regular meeting with spare parts and after sales department managers to ensure effective results and smooth business cycle.

Sep  2001

Apr 2003
Sales Manager

DAEWOO, EL MASRYA FOR AGENCIES AND SERVICE STATIONS,

Joint Venture of Abou Ghali Automotive Group

Cairo, Egypt

Jan  1999

Aug 2001

Assistant Sales Manager

HONDA FOR PASSENGER & SUV, OF CIVIC, ACCORD, CRV & HRV MODELS EL MASRYA FOR AGENCIES AND SERVICE STATIONS,

Joint Venture of Abou Ghali Automotive Group.

Cairo, Egypt

Sept 1996

Dec  1998

Sales Supervisor

El-Masrya for Agencies and Service Stations,  Joint Venture of Abou Ghali Automotive  Group (HONDA Branch)

Cairo, Egypt
Feb  1993 Aug 1996

Front line Sales Executive

El-Masrya for Agencies and Service Stations, Joint venture of Abou Ghali Automotive Group, For the following brands: Passenger, SUV, LCV& Heavy Trucks specializing in passenger-Sedan vehicles.

Cairo, Egypt
June 1992 –

Jan   1993

Assistant Librarian

American University Library

Cairo, Egypt

 

 

 

 

 

 

 

 

 

 

 

Trainings & Certificates
May 1993
Warranty policies and procedures.

ABOU GHALI
§  June 1994

§  Sales Technical  training

§  ABOU GHALI
§  Aug 1995
§  Customer Relationship Management CRM

§  ABOU GHALI
§  Oct 1996
§  Product knowledge and sales training.

§  Mercedes-Benz Passenger Cars
§  May 1997
§  Sales skills techniques and new launched programs.

§  Mercedes-Benz Passenger Cars
Sept 1999
§  Selling commercial vehicles

§  Egyptian Automotive Company (VOLKS WAGEN-CADY).
Feb 2001
§  Customer satisfaction and automotive selling skills techniques

§  ABOU GHALI
July 2004
§  Intelligent market plans.

§  Suzuki Saudi Arabia
Oct 2007
§  Sales Strategies for VIP customers

§  Suzuki Saudi Arabia
Oct 2008
§  Improvement of general manager skills for managing, directing, supporting and follow up of sales staff. Suzuki Saudi Arabia
Apr 2009
§  Plant tour to “SUZUKI MOTOR CORPORATION” includes Seminars on production line of (Passengers, LCV and SUV) and Top Management, Sales Techniques.

§  OSAKA, KYOTO, HAMAMATSU CITIES, JAPAN
Feb. 2011
§  Certificate of Appreciation to DND,

Gulf Advantage Automobiles – Renault
Apr 2012
§  Advanced TCS – (SSI, CSI) programs

§  Gulf Advantage Automobiles – Renault
Apr 2013
§  Top Management Skills

§  Renault ME.
Apr 2013
§  Project Management Simulation

§  AWRostmani Training Center, Dubai UAE.
Feb 2018
§  Leadership –From Senior Manager to Great Leaders

§  Nissan Motor Co. – NKSA, Jeddah.
Nov 2018
§  Business Improvement Project Planning & Execution

§  Nissan Motor Co. – NKSA, Jeddah.
Personal Information

Nationality :
Egyptian
Birth Date :
25/06/1970
Marital status :
Married
No. of Dependents :
3
Religion :
Muslim
Place of Residency :
Riyadh, KSA

Education
1992
B.A.in Library and Documentation Archives (Library Brand)

Cairo University/Faculty of Literature
Skills & Competences

·        Sales Management
·        Project Management Skills
·        MS Office
·        Dealer Network Improvement
·        Dealer Network Development
·        Strategic Planning
·        Negotiation Skills
·        Kaizen
·        QMS, CRM
·        Leadership Skills
·        Relationship Management
·        Analyze sales statistics
·        Self-Motivated
·        CHS
·        Marketing Skills
·        TCS, Customer Focused
·        Business Development
·        LMS,

 

Mobile:+966-546522265

+966-530401311

 

E-mail: yassor1970@hotmail.com

Al-Rayan Dist.,

P.O. Box: 8511  Riyadh, 14212

Saudi Arabia