Md. Shabbeer Rabbani

 

Senior  assignments in  business development with leading organization in FMCG/Electronics/Building Materials.

mdshabeer2002@yahoo.co.in +91-9962082008

Notable success of 28+years in spearheading the entire business operations, entailing business planning, Marketing and Client Relationship Management.

Targeting Assignments as: ÷Regional Sales Manager& General Manager

Career Overview

28+ Years of total experience with high profile companies

 

 

 

@  Expert in –Sales & operations management, Channel management, Team management, International client management, New market development, New product launch, Product promotion, Competitor’s evaluation, Growth management.

@  Industries & Domain Familiarity-FMCG, Electronics and Industrial products, modern trade, general trade, wholesale, Horeca, distributor appointment& B2B.

@  Worked -Tamil Nadu-India, Saudi Arabia &UAE.

@  Skilled in Software like-MS Office: MS Word/Excel/Power Point.

@  Handled a team of 30 + professionals

Profile Summary

 

Analyze new business opportunities and propose new projects to senior management.

Drive business development through product penetration, competitor analysis, product promotion strategy and maximizing sales revenue.

Ensure maximum stakeholder satisfaction by providing excellent after sales service.

Liaise with dealers, customers and government authorities; streamline service system and develop new system.

Guide and mentor team members to align individual goals to organizational goals.

 

Key Skills &Experience Responsibilities Profile

 

Responsibilities Profile

 

 

Education Qualifications

 

MBA – Marketing and Systems, Chennai University, Chennai, 2002

 

 

 

Master of Corporate Secretaryship, Alagappa University, Karaikudi, Tamil Nadu, 1998

 

 

 

Diploma in Information & Systems Management, Aptech Computer Education, Chennai, 1998

 

 

 

PG Diploma-Marketing Management, Annamalai University, Chidambaram, Tamil Nadu, 1992

 

 

B.A.-Corporate Secretary ship, Chennai University, Chennai, 1988

 

 

 

 

 

Career Timeline

 

 

Career Accomplishments

 

@  Strategized business development initiatives- introduced new clients leading to 25%-30% increase in market share.

@  Managed product lines- FMCG 200 products, Industrial products 500 products; maximized sales, handled new product development and purchases.

@  Awarded the appreciation certificate for surpassing the sales target.

 

Key Accountabilities

@  Implement the sales and marketing strategies to achieve the sales targets and increase the market share.

@  Manage the overall sales of the entire range. This involves planning, directing, supervising, and controlling the activities of the domestic sales team.

@  Scan the market and visit customers with the intention of generating enquiries or trying to fulfill customer requirements.

@  Check on competitor activities and initiate development of new product mix.

@  Take part in order negotiations including price and credit along with general manager as per laid down policy schedules.

@  Coordinate with the production department to ensure specifications / delivery/ date committed to the customers are met.

@  Follow up the receivables in coordination with Finance Department.

@  Assign territories and sales targets to the sales team in line with the assigned domestic sales targets.

@  Prepare annual and monthly sales plans as per the budget and prepare sales reports based on plan verses achieved sales/volume.

@  Motivate the personnel in improving their performance and supervise/assist the staff reporting directly to him in the fulfillment of their duties. Assist on the completion of their performance appraisal and counsels them.

@  Responsibilities include being an EC(Executive committee) member representing imports, purchase and sales and marketing with Export cell.

@  As head of marketing keep the team motivated and focused on the targets. Spell out clearly the glide path for profitable growth of the organization. Close coordination with all other EC members and to promote merit in the organization protecting the organization brand in the eyes ofthe customers and vendors.

Work Experience

Al Khamisain Hardware & Trading Co Ltd, Dammam, Saudi Arabia.                                          (June 2016 – March 2019)

Manufacturer of industrial fasteners; itis a hardware device that mechanically joins or affixes two or more objects together and are used to create non-permanent joints that can be removed or dismantled without damaging the joining components.

 

Manager – Sales

 

Undertake market survey; strategize sales and marketing plans for new product

development; analyze market trends for product penetration; maximize organizational

revenue through increased market share.

@  Ensure maximum client satisfaction, attend sales complaints, ensure continuous improvement in after- sales service and coordinate with product department to meet product deadlines.

@  Assign territories and sales target to sales team, guide them for introduction of new product to customers, ensure viability of quotations given to customers; motivate sales team to achieve target.

@  Implement sales and marketing strategies with focus on increasing the market share.

@  Prepare monthly and annual sales plan, submit suggestion for the new product based on market conditions and submit suggestions.

@  Ensure effective management of stock and stock control system.

@  Safeguard and maintain company assets.

 

McRennett Foods Private Ltd, Chennai, India.                                                                   (Mar 2012– May 2016)

 

manager – Sales and operation

 

Responsible for effective management of sales functions; inventory control; project

management; showroom operations; sales management and team development.

@  Monitored operations of showroom; prepared sales records/documents; ensured showroom security and maintenance.

@  Guided and mentored staff; drove sales team to achieve sales targets; ensured maximum customer satisfaction.

@  Liaised with stakeholders for effective store management.

 

050 Telecom Company, Dubai.                                                                                                                             (Jan 2011– Dec 2011)

 

sales manager

 

@  Provided excellent and professional level of customer service; implemented the adequate measures in overall functions to improve the customer satisfaction.

@  Managed staff by preparing their work schedules, assigning duties, setting targets and guiding sales team to achieve the same.

@  Achieved cost reduction and improvement in functions.

@  Managed the administrative activities for smooth functioning of showroom.

 

Nada Dairy Company, Jeddah, Saudi Arabia.                                                                         (Jan2010 – Dec2010)

 

Sales manager

@  Managed a30 Member team; spearheaded business operation up to SAR 40M annually.

@  Tapped potential markets for sales; assisted in product promotions; analyze competitor moves.

@  Ensured maximum customer satisfaction in retail and wholesale.

@  Monitored supply and dispatch of products.

@  Checked the quality of products in chillers and checked the chiller induction.

@  Involved in merchandiser management, inventory management, vehicle maintenance, staff recruitment and training.

 

K & I Distribution Services Private Ltd, Chennai, India.                                                        (Aug 2008- Dec 2009)

 

Sales manager

@  Led a team of 25 sales persons and managed business generation of INR 2M through the launch of new products.

@  Drove sales plan, business development, franchisee management, marketing operations across south India.

@  Managed branch administration by ensuring the sales activities are within the budget parameters; organized sales promotion activities like new product launch, display, merchandising and increase of outlets; added new catering segments that improved sales by 25%.

 

 

Al Rabie Saudi Foods Ltd, Dammam, Saudi Arabia.                                                               (Aug 2006- Jul 2009)

 

Sales manager

@  Registered business generation worth SAR 40M per year.

@  Managed the team by administrating the team performance, allocated territories to the sales team, Merchandisers in modern trade, traditional trade, and wholesale.

@  Handled business development, modern trade, management sales, administration, Operation.

@  Increased the market share by 20% by developing new markets to focus the product effectively through the distribution network.

@  Maximized company revenues by removing the near expire product and converted the regular customers in retail in cash sales van.

@  Developed promotion strategies like taste sampling, free samples given to schools and generated ideas for product improvement to increase the business.

 

Aujan Industries LLC, Dammam, Saudi Arabia.                                                                      (Jun2003- May 2006)

 

senior sales supervisor

@  Liaised with inventory/logistics department for on-time product delivery at customer’s end.

@  Introduced new A Class Outlets and provided open chillers to increase the sales.

@  Surpassed sales targets by 15% and launched new products such as Barbican – Raspberry, Peach, flavors (soft drink), Lipton ice tea – Peach, Raspberry (flavors).

@  Appreciated for exemplary contributions from top management; opened new branch in Hafr-Al -Batin (K.S.A).

 

Ritzbury India Private Ltd, Chennai, India.                                                                             (Apr1990- Mar 2003)

 

SALES MANAGER

@  Identified new markets/key clients and tapped profitable business opportunities; formulated sales & marketing strategies for achieving sales.

@  Managed the Logistics network for seamless flow of products to distributors/end users.

@  Appointed new A class distributors and provided them flexible credit terms for boosting sales.

@  Surpassed sales by 15%; launched new products such as Cashew, Cardamom & Almonds Biscuits increasing monthly sales by INR 5M.

@  Received appreciations from Top Management for excellent performance.

Personal Details

 

Date of Birth                       :               11th February 1966

Nationality                          :               Indian

Marital Status                    :               Married

Passport Details                :               S –9879762 Valid up to 03/11/2028, Issued at Chennai, INDIA

Permanent Address        :               Jaya Flats, 28/1 Market Street, Perambur, Chennai-600 011.

GCC license                         :               Valid Saudi Arabia Driving License.

Languages known            :               Arabic, English, Hindi and Tamil