A Strong African Executive with more than 10 years’ FMCG Senior Leadership experience (in alcoholic -beer- Spirits or non-alcoholic Malted beverages and the rest in Food), having:

Lead high performing internal and outsourced Sales Professional teams through my good leadership, management skills, Entrepreneurial Mindset, made of strong values, virtues and excellent organizational abilities.

Developed great commercial Strategies which resulted into outstanding and consistent growth in Revenue, market shares, distribution, in a highly competitive, pressurized environment

lead market research and analysis to create detailed business plans on commercial opportunities

Worked and still in many African countries, has broaden the strong ability to lead in a multicultural environment but more importantly a deep understanding of Africa’s markets urban, rural but also its customers, shoppers, consumers segments, insights, and trends.

Some of my demonstrated Skills areas are: Developing Commercial Strategies, Building Routes to Markets alongside with Sales Capabilities, setting up winning Distribution Networks, Customer Relationship management, Trade Marketing, Distributors and Key accounts Development, handling top Sales Negotiations, Innovations Commercialization, Commercial Analytics and Reporting, Embedding Sales Force Automation and Business Development

My motto: Accelerate people’s and business sales performances