Hazem Mohamad Mahrous Mubarak
Jeddah, Saudi Arabia

 C: +966-56-915-4400  E-Mail: hazem.mobarak@gmail.com
 Nationality: Egyptian  Date of Birth : 1982
 Bachelor’s Degree in business administration  MBA – Roehampton University

Summary
15+ years of rich experience in consumer electronics, mobiles phones, IT products, in the field of distributors, channel management + expansion, key account management, trade marketing activities, sales promotions, marketing & PR, business development.

Core Area of Experience
 Team Managements Resources and staffing Budget Planning
 Visual Merchandising Brand communication Product Development & Launch
 Managing PSI E-commerce Operations Social Media
 Google analytic SAP Saber

Experience
Senior trade Marketing (GCC) 04.2019 – 04.2020

 Sustain, establish & build relationships with key national distributor accounts
 Lead marketing budget, planning and execution of Co-Ad, Co-Op, including digital, traditional, in-store, E-com and developing SEM&SEO
 Planning promotion calendar for each region
 Manage and participate in trade marketing activities, consumer exhibitions & sales promotions
 Define digital strategy (content, creative, media)

Regional Manager 08.2018 – 04.2019

 Manage and implement digital (SEO, SEM, PPC, Facebook ads, AdWords) with third party vendors

 Analyze and develop reports to measure marketing KPIs
 In-store training for products Usp, improvements for In-store branding using VM activity
 Product development, creation, positing using value chain

 Deliver annual operations plan targets

Key Account Manager 11.2017- 08.2018
 Managing 60 field sales representative across 40 stores
 Negotiated commercial agreements, vendor programmes and incentives

 Develop exclusive plans for Non-performing stores and to achieve yearly budgets for retailers

 Collect and analyze individual account local sales, inventory availability by store and current ordering situation

 Building effective relationships with key customers in Modern Trade & Pharmacies to drive critical distribution & in-store plan

Sales Manager (part time) 02.2017-08.2017
 Responsible for growing Home Entrainments, sound systems and TV Accessories
products across Saudi market.
 Benchmark for major key account, major distributors & channel

Western Region Trade Marketing Sales Manager 02.2015-10.2017
 Managing distributors, channel partner for home appliances growth
 Managing POSM budget, developing, deploying & executions
 Market Mapping for B2B channel expansions
 Develop consumer promotional calendar by account and methods of deploying

Key Account Business Development Sales Manager 01.2011- 01.2015
 Responsible for Mobiles Phones, Smart Watches, Tablets & Accessories market growth
 Managing 30 salesmen, 3 supervisors as handling 130 retailers, 3 service centers & 7 stores
 Forecasting for sales, monitor stock levels and optimizing demand
 Follow up the channel sales and marketing program for sell in, sell through & sell out

Assistant Sales & Marketing Product Manager 10.2008-01.2011
 Advise on forthcoming product developments and discussing special promotions
 Manage roadmap, product development cycle and price positioning
 Marketing plan for all ATL and BTL activities for all products launches

 Develop & implement Go-to-Market plans

 Responsible for importing and forecasting healthy inventory

Assistant Branch Manager – Team Leader 03.2006-09.2008
Assistant Accountant 11.2004- 02.2006