Riyaz Mohammed Khan

Mobile # +971-503572525 /+971-503575001

Email: – Riyaz012003@yahoo.com

Email: – Riyazlgdubai@gmail.com

UAE: Driving license

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A competent professional with more than 10+ years of cross-cultural experience in Sales & Marketing, Business Development, Channel Management as well as Product Promotion.
Possesses a demonstrated record of ensuring marketing effectiveness, increasing market penetration and generating significant profits.
Proficient in driving profitability using advanced marketing analysis approach for CRM, Market Segmentation, Product Positioning, and New Product Design & Promotions Optimization.

Professional Experience
Sico Trading Company Free zone– Dubai – Account Manager March 2013 – Present.

·Developed Continuous Operator deals in the UAE region {Carrefour, Sharaf DG, Lulu, Union coop, Nesto Hyper market, Safeer Group, Ansar Group,etc}

·Currently I am responsible for developing and managing the brand Category and Product Wise with the accountability of nurturing relationship with Distributor/Power Retailers with Specialty Electronic Stores and Hypermarkets in Retail Marketing.

·I am directing a team of 20 merchandiser to implement the effective sales strategies while developing & monitoring sales target Category Wise / SKU Wise / Retailer Wise. I am carrying out administrative & operational functions pertaining to Sales, Marketing managing and motivating a team in multi cultured & disciplined environment. Developing strategies by monitoring competitors display & marketing activities to enhance the in-store shelf display & POP Visibility.

·I am responsible for developing and enhancing the business of the organization, setting up business operations, thereby ensuring seamless sales and marketing activities to achieve the assigned targets. Identifying, analysing& marketing new products and evaluating business & its full potential by utilizing marketing, sales, information management & customer service functions. Responsible for achieving the top-line and bottom-line targets within the prescribed budgets while making decisions on product-mix, pricing, and promotion, etc. Expanding market reach & distribution channel by opening new accounts in electronics category stores & untapped avenues.

·I am involved in performing weekly sell through analysis of key category stores via power retailers to ensure all product line up is given maximum focus & to avoid the slow-moving situation.

·Overseeing Sales Force Management (Sell-out from Retailers), and forecasting sales with the accountability of product management, inventory management and purchasing for the categories.

·Contributed to annual business planning process with higher management in order to create clear goals for the business which reflect marketing priorities for the Products of the Division.

Responsibility to keep gondola, podium in different outlets on weekly & monthly basis.

·Responsible to Install POP Materials in stores.

·Managing a team of FSM’s and Channels across DXB region like SDG, C4, & Lulu, etc

·To enhance the sales volume and fully concentrate on promotional items and their proper distribution and allocation.

LG Gulf free zone – Dubai(Key account Manager)March 2009-Dec 2013

·Efficiently handling all Channels sales for the AUH region which contributed to 30% of total sales in MS.

·Managing a team of FSM’s and Channels across AUH region like SDG, C4, Lulu, & Emax, etc.

·Ensure high quality display management in stores & also make sure all promotion activities done in the channels through an enthused team (ASBT), which resulted in getting higher responses.

·Monitoring the market issues like competitor’s price & promotions and sales for suggesting management about price & promotion against the competitor’s.

· Leading, Mentoring, Training & motivating FSM’s for better & effective performance.

·Key objective to maintain price in organize retail.

·          Responsible for improving business in hypermarkets & power retailers.

·Responsible for achieving sales target.

·Responsibility to keep gondola, podium in different outlets on weekly & monthly basis.

·Responsible to Install POP Materials in stores.

·To enhance the sales volume and fully concentrate on promotional items and their proper distribution and allocation.

·Analysing market trends, Channels sell-out & providing constructive feedback to management.

· Supervise on all sales staff to achieve their targets.

Sharaf DG Electron -DubaiMay 2007 – Feb 2009 (Sales Supervisor)Audio &Video Dept

· Implementing strategies to increase sales and profit and maintaining sustainable competitive advantages, Identify the characteristics, needs, and attitudes of consumers, forecast and plan the stock mix and volume level for achieving the store targets, optimize age of inventory & ensure stock turns, prevent store loss, monitor and control expenses through efficient store operations,

·I manager the TV category for 8 stores in U.A.E. Merchandising

·I Finalize on the assortment planning and plan-o-gram Subcategory wise for each store.

·set the maximum stock level (MSL) of each SKU per store.

·Review weekly the sales &margins, top selling SKU’s performance (Sub- category wise) and category share with the team.

·review the open purchase orders as per the Margins finalized with the vendors.

·manage purchase – stock – inventory & Ageing stock

·stock planning for 3 months and OTB constantly in process to offer different range of products & Brands in our stores.

· Co-ordinate with supply chain dept on the stock Availability of the top selling SKU’s

·Display of SKU’s and promotional items in the stores.

·provide monthly sales target and discuss with ops group head on how to achieve the target.

· Give directive to sales staff on which SKU to focus to achieve target or clearing ageing stock. shuffle of manpower between stores

· encouraging each sales person to achieve their maximum productivity level in different sales environment.

Marketing

· Decide on the various promotions with forecast.

· Finalize on various promotions with Vendors for the major Events of the year like DSF, Anniversary, DSS, Gitex, EID promotions and Festival season ect.

·in-store Branding income.

Finalization of brand weeks and gondola space within the store.

·Negotiating the maximum margin.

·Get Max support in terms of contributions for major events.

·Branding & Road show

·Finalize Bulk deals/ stock lots for the fast selling SKU’s.

JVC – Oasis Enterprises (Al Shirawi Group) May- 2005 to April 2007 (Sales Executive)

· the Hi-End consumer electronics division of Oasis Enterprises (Al Shirawi Group) and Regional Distributors for JVC / LCD TV/ home>Car Audio systems/ projectors and office Automation products for middle East,

· job profile:

· with the increase in the competition from other Japanese brand. i successfully created a strong dealer network consisting of different business segment like. Home Entertainment & Audio Video consultants.

· power Retailers (Carrefour, Geant Hyper market, Hyper panda, Lulu, Union coop,

·work out package deals during events like Gitex, DSF, Global village, etc.

·plan out advertising budgets

·promotional deals to increase market share of the brand.

· Report to principals on market prices, trends, new brands, Special offers, etc.

·         Develop a dealer’s network for JVC LCD TV, amp; Car Audio Systems, penetrative into the institutional sales- projects.

· Entry in power Retailers and Hypermarkets in UAE.

· While coordinating with the principal company & dealers in middle East,

· Successfully launched JVC brand of LCD TV in the retail market in UAE.

Education

· (M.B.A) Master Business Administration. From (IIBMS) Mumbai, India.

· (B.B.A) Business Adm & Marketing Management. From Jagruti Degree & PG Collage. (OU) Hyderabad, Telangana, India

· Computer and Internet-Well acquainted with Windows Operating System (Windows 2000, Windows XP) and Office Package (Word, Excel, PowerPoint, Access); Knowledge of the Internet

· Ability to learn quickly and adapt to changing environments.

· Time Management – Working under tremendous work pressure & meet with the deadlines with ease and efficiency.

· Leadership skills, effective communication, coordinating skills, optimistic & objective, performance oriented, systematic & organized.

· Building profitable and strategic relationship with companies and customers.

· Hard worker and very reliable with positive attitude

References available upon request.